Potent Sites

All features

POTENT SITES

FULL FEATURE LIST

Potent Sites offers the legal cannabis industry’s most comprehensive range of features.

Compare us to any other vendor and you will see how Potent Sites saves you time, multi-vendor headaches, training overhead, support ambiguities and money.

Website and Content Management System (CMS)

Your website provides practically all cutting-edge features expected by customers in 2023, including:

  • Infinite styling options. You can customize every detail, including colors, fonts, pages, and functions.
  • Fully mobile optimized. Your website automatically reformats itself based on your visitors’ device type and screen size.
  • Powerful, simple CMS. You are empowered to add and edit your own content.
  • An attractive blog. You can post updates and news to help you to rank high in search results.
  • Beautiful image gallery. Post your photos to your gallery, and optionally auto-post your customer’s #hashtagged photos to your Instagram feed.
  • Multi-lingual. Want to offer some or all of your pages in alternative languages? Can do.
  • Staging and production servers. You have the option to experiment on your Potent Site using your parallel “staging server.” When you’re happy with your improvements, we’ll push your staging server to your live production server. 
  • Content Delivery Network. Your website images and assets are cached in a powerful CDN to ensure your site is speedy for everyone.
  • Animated preloader. Display an on-brand loading animation while pages are loading.
  • Popups. Add up to five different customized popups to build loyalty, your mailing list, and more sales.
  • Sticky elements. Easily stick any page element to the top of the browser window upon scroll.
  • Special effects. Add moving particles to any background, make your backgrounds display with parallax effects, customize your visitors’ scroll bar, and many more advanced effects.
  • Beautiful, advanced menus. Choose from dozens of menu styles and animations to differentiate your website and compete more strongly.
  • Age gate. Restrict website visitors to those who confirm their age as 21+.

Ecommerce Store

Your ecommerce store is one of 3.4 million built on the same rock-solid platform.

  • Full Dutchie integration. Our proprietary PotentConnect™ technology automatically synchronizes your live Dutchie inventory to your beautiful ecommerce store. No ugly or SEO-damaging iframes are needed.
  • Sell anything. Offer your branded merch, accessories, homewares, subscriptions… if you can stock it, you can sell it.
  • Mini cart. Your customers can review their cart from any page.
  • Super-flexible product display. Show discount percentages, sale badges, sneak peek (quick view) and more on your products. Automatically hide out of stock items or invite your customers to be notified when they’re back in stock.
  • Animated product carousel. Showcase your products in a beautiful, interactive carousel with slide, flip, cube and coverflow effects.
  • Wishlist. Sell more and get to know your customers better by offering them a simple, beautiful wishlist.
  • Advanced product search. Your customers can search and find your products based on your product name, description, categories, product tags, SKUs, and more. Open results in the same or a new browser tab.
  • Product category pages. Create product categories that address your particular customers’ needs and showcase those products in beautiful category pages.
  • Automatic tax calculations. Eliminate the need to even think about sales taxes. Sales taxes are automatically calculated based on customer city and/or state.

Analytics

Google Analytics is powerful but too complicated for most of us. Potent Sites solves this perennial blocker and empowers you to rank high in search results and get more customers through simple, actionable insights.

  • Expert Google Analytics 4 setup. Make your website visitor data work for you. Unlock customer-centric measurement, get smarter insights to improve ROI, connect your insights to results, all without knowing anything about Google Analytics.
  • Actionable insights in your Potent Sites dashboard. Compete better and sell more by improving to your website and ecommerce store.
  • Powerful ecommerce analytics. Understand your conversion rate, the top products in your store, your total transactions, your total revenue, your average order value, your top referral sources, and more.
  • Automatic Potent Sites reports. We also include detailed store event tracking data including total add to carts, total removed from cart, time to purchase, sessions to purchase, and more.
  • Outbound link tracking. Unlock new partnership opportunities by understanding your visitors’ oubound link clicks.
  • Scroll tracking. See exactly where your visitors lose interest in your content so you can optimize your pages for more sales.
  • Video tracking. Automatically analyze which of your YouTube, Vimeo, and HTML5 videos are watched and for how long.
  • Visitor journey analysis. Understand which pages and for how long your visitors viewed before buying from your store (or electing not to buy.) This powerful feature helps you to improve customer experiences and sell more.
  • Full Google Optimize support. Easily do A/B testing to offer the best possible version of your website.
  • Actionable website speed insights. We automatically analyze your Potent Site’s speed and suggest ways to make it faster.

Security

Your Potent Site is protected from hackers using state-of-the-art automatic threat scanning.

  • Active 24/7/365 protection. We constantly scan your Potent Site for security threats such as malware and viruses, defacements, software exploits, configuration errors and anomalies, blacklisting, and more.
  • Automatic malware removal. In the exceptionally rare case that a new “zero day” malware is found, it is automatically removed as soon as the security community identifies and defines it.
  • Twice-daily automated backups. We automatically back up your entire website every 12 hours, and we retain those backups for 30 days.
  • Fast and easy backup restores. Broke your website? Ask your Potent Sites account manager to restore the last good backup before the problem. We guarantee one-hour or less restoration!

Payments

Because legal cannabis legislation is based on state (and not federal) law, the big payments platforms don’t want to do business with dispensaries. Potent Sites maximizes your customers’ ability to buy from you.

  • Full Dutchie Pay integration. Your customers browse your beautiful, advanced ecommerce store and can check-out with ACH-based Dutchie Pay.

Live Chat

Integrate Live Chat into your dispensary website to help visitors with their purchases.

  • The same familiar Live Chat icon and widget that runs on popular websites such as McDonalds, Mercedes-Benz, Adobe, Unilever, and PayPal.
  • Using chat invitations, offer instant customer service and recommendations as soon as a visitor arrives on your website.
  • See your visitor’s shopping cart during the live chat.
  • Hold multiple live chats at the same time. Send “canned responses” to frequently asked questions with the tap of a button.

Search Engine Optimization (SEO)

In the highly competitive legal cannabis sector, you can’t afford to ignore excellent SEO. Enjoy incredibly powerful and simple SEO to empower your website to rank high in Google Search, Bing Search, and other search engines.

  • State-of-the-art technology. Our SEO is continuously updated so you can take advantage of the latest opportunities.
  • SEO everything. Our SEO is perfectly integrated into every page, product, post, image, and video across your entire website.
  • Measure and track your keyword rankings. Keep an eye on your SEO success and compare keyword performance and trends.
  • Detailed SEO analysis. Click one button to identify possible issues on 30 known search engine algorithm factors.
  • Easy mode or expert mode. You choose: our easy mode takes care of all the basics for you, or switch to expert mode to tweak anything.
  • Advanced schema management. Auto generate schema based on any other website or your articles, products, events, videos, local business listings, FAQs, and more.
  • Perfect your knowledge graph meta data. Add relevant meta tags so your website ranks for more keywords and commands a larger SERP presence.
  • Powerful social media optimization. Full support for Facebook Open Graph, auto-watermarking of social media images including auto icon overlay to thumbnail for Facebook and Twitter, Twitter Meta Cards, and targeted optimizations for YouTube and LinkedIn.

Search Engine Marketing (SEM) and Pay Per Click (PPC) Advertising

 SEM (which can be free) and PPC are cost-effective methods of attracting new customers. Don’t believe anyone who tells you that cannabis SEM and PPC is complicated and difficult! Potent Sites gets your products listed and (optionally) advertising on Google and Bing.

  • SEM account setup included. We will establish your Google Ads and Microsoft Advertising accounts, and depending on your level of Potent Sites subscription, copywrite and setup your ad campaigns.
  • Showcase your products to Google shoppers. We auto-sync your store to the Google Merchant Center. Your products appear in Google Search, Google Shopping, Google Images and Gmail across the USA, for free.
  • Google Ads made easy. Boost your sales by creating and running ad campaigns, for as little as a couple of dollars a day.
  • Leverage Microsoft Advertising. We automatically enable powerful Microsoft Advertising conversion tracking and audience targeting, easing your way to effective remarketing campaigns.
  • Google Business Profile included. We will build your Business Profile for Google Search and Google Maps.
  • Yelp page integration. We will build your Yelp Business Page and optionally help you to integrate and benefit from Yelp for Business upgraded services.

Social Media Marketing (SMM)

We never underestimate the awesome power of SMM, and neither should you.

  • Full Meta integration. Reach your customers acrosss Facebook, Instagram, Messenger and WhatsApp. Connect your Facebook page to your website. Auto-sync your products to your Facebook page.
  • Convert followers into sales. Automatically pull your customer images from Facebook, Instagram, Pinterest (and others) in a testimonial gallery on your website.
  • Keep your website content fresh. Automatically sync your Instagram, Facebook, Pinterest, YouTube, Twitter, and other social posts to your Social Feed on your website.
  • Create Meta ads directly from your store. You can design your ads, set the targeting and placement all from your Potent Sites dashboard, avoiding the complexity of Meta’s confusing tools.
  • Manage Meta Pixel and Conversions API. Enjoy improved ad performance and measurement.
  • TikTok advertising made easy. Setup your TikTok for Business and TikTok Ads account from your store. One-click installation of TikTok Ads pixel. Automatic store catalog sync. Assisted TikTok Ads creation from your Potent Sites dashboard.

Content Marketing

Too busy to write website content? Potent Sites has your back. Our award-winning expert marketing copywriting team supports our annual plan customers

  • Potent Sites annual customers get our expert editorial support for your website content, including all pages and products.
  • Potent Sites Pro annual customers enjoy having their entire site expertly copywritten by our team.
  • Potent Sites Ultimate annual customers get a dedicated senior copywriter for your team, who writes your entire site and provides monthly additions and touchups.
  • Additional à la carte content marketing is always available. Talk to your Potent Sites account manager about our wide range of content and copywriting services for your website, social media, blog, or any other need.

Loyalty

If you’re like most dispensaries, you want a great customer loyalty program to reward your customers for purchases. You have many choices for a loyalty program, with most being expensive and complex. Potent Sites integrates a slick and easy loyalty program into your website for no additional cost.

  • Set your own points. You decide how many points your customers earn for eavery dollar spent, and how many points can be redeemed for discount amounts.
  • Flexible points earning controls. You decide to award points based on individual products, categories or globally, and control maximum points earnings.
  • Bonus points. Award points for actions such as signing up for your newsletter, or writing a product review.
  • Be your customer’s favorite points program. Quickly adjust a customer’s points balance based on your discretion.

Marketing Automation (MA)

Potent Sites includes powerful automated marketing options. Let our MA support you to grow your store and earn more profit.

  • Automatic follow-up emails. Ping customers who buy specific products to ask for a review. Optionally offer loyalty points for their review.
  • Re-activate inactive customers. Automatically email customers who haven’t bought from you in a timeframe you define. Optionally, include special offers and recommendations.
  • Send SMS messages. Ping your customers via text message for any of a large range of triggers.
  • Leverage your customers’ wishlists. Automatically send wishlist reminders, or notify them when a wishlist product goes on sale.

Conversion

Supercharge your sales conversions with powerful Potent Sites features.

  • Automatic abandoned cart reminders. Sell to visitors who placed items into a cart but didn’t check out by sending them an email. Optionally, include a special offer.
  • Happy birthday to you. Delight your customers with a birthday email and special coupon.
  • Personalized coupons. Easily generate coupons that only work for a specific customer.
  • Refer-a-friend. Boost your sales by adding a customer referral program to your store. Invite your loyal customers to send their friends a coupon that you define.
  • Increase order value with order bumps. Present last-minute offers to your customers to bump their orders up.
  • Add badges to products to highlight features, offers and promos. With just a few clicks, add badges such as sale, best seller, in stock soon, sale countdowns or dozens of others.

Reviews

Many ecommerce experts will tell you that Amazon’s secret sauce is the influence of their product reviews. Leverage the power of customer reviews on your website to sell more and earn trust.

  • Automatically invite reviews. Email or text your customers to invite product reviews, and reward them with loyalty points or coupons.
  • Full TrustPilot integration. Invite your customers to review your store on the popular website, enhancing your SEO and reputation.

Public Relations (PR)

Potent Sites includes expert PR services with every annual plan. Appear in the news and leverage your news coverage to quickly build business and credibility.

  • Potent Sites annual customers get a newsy media release expertly written and distributed to relevant media to announce your grand opening.
  • Potent Sites Pro annual customers get their grand opening media release and distribution, plus four more media releases written and distributed each year.
  • Potent Sites Ultimate annual customers get their grand opening media release and distribution, and a media release written and distributed every month each year.
  • Additional à la carte PR is always available. Talk to your Potent Sites account manager about our wide range of media, influencer, event and experiential campaign services.

Branding and Merch

Potent Sites includes expert branding services with every annual plan. Our branding experts have successfully developed hundreds of client brands over two decades, and stand ready to reflect your dispensary’s vibe in graphic form.

  • Potent Sites Basic annual customers get one expertly designed unique logo with two rounds of revisions, a good logo kit with PNG and JPEG files, 50 diecut vinyl color stickers, 50 branded rolling papers, and a 10% discount on all branded merch orders.
  • Potent Sites Pro annual customers get one expertly designed unique logo and one logotype with three rounds of revisions, a better logo kit with PNG JPEG, TIFF and EPS files, 50 diecut vinyl color stickers delivered every month, 50 branded rolling papers delivered every month, and a 20% discount on all branded merch orders.
  • Potent Sites Ultimate annual customers get one expertly designed unique logo and one logotype with five rounds of revisions, our best logo kit with PNG JPEG, TIFF, EPS and editable AI files, 100 diecut vinyl color stickers delivered every month, 100 branded rolling papers delivered every month, and a 30% discount on all branded merch orders.
  • Additional à la carte branding is always available. Talk to your Potent Sites account manager about our specialist product line and business branding services.

Graphic Design

Potent Sites includes expert graphic design services with every annual plan. Our award winning design team stands ready to reflect your dispensary’s vibe in graphic form.

  • Potent Sites Basic annual customers get our good social media pack (we’ll expertly design your Facebook and Instagram page graphics and avatars) and we’ll design your business card and print you 50 cards.
  • Potent Sites Pro annual customers get our better social media pack (we’ll expertly design your Facebook, Instagram and TikTok page graphics and avatars), we’ll design 10 on-brand social media graphics with precise dimensions, we’ll design your business card and a dispensary postcard and print you 100 of each.
  • Potent Sites Ultimate annual customers get our best social media pack (we’ll expertly design your Facebook, Instagram, TikTok and Spotify page graphics and avatars), we’ll design 50 on-brand social media graphics with precise dimensions, we’ll design your business card and a dispensary postcard and print you 500 of each, and we’ll design and print a 6′ banner stand.
  • Additional à la carte graphic design is always available. Talk to your Potent Sites account manager about our wide variety of graphic design services, including product packaging.

Training and Mentoring

3Potent Sites includes expert training and business mentoring with every annual plan. Our highly experienced team of legal cannabis entrepreneurs, advisors and marketers will support your unique needs and help you to achieve your objectives.

  • Potent Sites Basic annual customers get free, unlimited access to our Dispensaries 101 self-paced training program, certificates of completion for up to five of your team members, a free three-hour strategy consultation in your first month as a Potent Sites customer.
  • Potent Sites Pro annual customers get free, unlimited access to our Dispensaries 101 and 201 self-paced training programs, certificates of completion for up to ten of your team members, three free three-hour strategy consultations in your first month as a Potent Sites customer, a monthly check-in meeting to help keep you competitive and on target, and a strategic review every six months.
  • Potent Sites Ultimate annual customers get free, unlimited access to our Dispensaries 101, 201 and 301 self-paced training programs, certificates of completion for up to 50 of your team members, three free three-hour strategy consultations in your first month as a Potent Sites customer, a monthly check-in meeting to help keep you competitive and on target, and a strategic review every three months.
  • Additional à la carte training and consulting is always available. Talk to your Potent Sites account manager about our expert training, consultancy and troubleshooting services.

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